Your Decal Shop
Client: Your Decal Shop
Type of Video: Brand Story
Voice-Over: Antonia Prebble
Location(s): YDS Studio, Te Mata Peak
Photographer: SG Editorial (Suzy Gasson)
Overview: Your Decal Shop is a family-owned business dedicated to creating high-quality wall decals inspired by the beauty of New Zealandâs natural landscapes.
Your Decal Shop approached us wanting to update their current brand story video (see below our 2020 version, camera operated by Floyd Pepper) to something new. They wanted a brand story video that would showcase their passion for design, sustainability, and their commitment to transforming Kiwi homes with their handcrafted products.
Your Decal Shop - Brand Story Video in 2019/2020. Camera operator + drone by Hawkeâs Bayâs finest videographer, Floyd Pepper
The Challenge
Your Decal Shop needed a video that would authentically represent their brand values while emotionally connecting with their audience. The goal was to highlight their New Zealand-inspired designs and craftsmanship, while also reinforcing their commitment to sustainability and durability.
Captured by SG Editorial
Our Approach
We have worked with Your Decal Shop since 2019, so we pretty much knew their brand story from the inside out. Together, we crafted a script that captured their journeyâfrom a passion for the environment to creating timeless, handcrafted wall decals. Visual storytelling was key, so we paired the narrative with footage that highlighted both the design process and the end result.
Key Messaging:
Passion for New Zealandâs natural beauty
Commitment to sustainability
Handcrafted designs
Durable, timeless products
The video brought these elements together, weaving their brand values into a compelling story that resonated with their audience. The closing message tied everything back to their core purpose:
âSo how do we bring the beauty of New Zealand into Kiwi homes? With wall decals inspired by nature.â
The brand story video successfully elevated Your Decal Shopâs brand identity, showcasing their craftsmanship and connecting emotionally with their customers. It became a key asset for their marketing, helping to drive brand recognition and customer engagement.
Captured by SG Editorial
Deliverables:
We always make sure to include a few variations for our clients. We sent off the full brand story video for website purposes, the video optimised for vertical format and an alternate video that showcased a new product.
Alongside this, we liased with Hawkeâs Bay best brand photographer Suzy Gasson (SG Editorial) to shoot brand photography alongside our video. We recommended this as an add on to help market their products and further tell their story using professional photography.
âI was recommended to Chey from a mate and asked her to create an about us video for us. We design and make wall decals in our family business and wanted our customers to see who we are. We showed Chey our vision and away she went. I must admit, it has bought us a lot of work and many compliments since being released. It was also a huge driver from the success we had from posting on the NZ made products page. We highly recommend her and will be using her for all our visual advertising. 100% quality and human. highly recommend!â - Antony, Founder of Your Decal Shop
A brand story video is more than just showcasing what a business doesâitâs about showing the people behind it, building trust, and making clients feel confident that they are choosing the right team.
When pre-production is done right, the whole process flows smoothly, and the results speak for themselves. If you are interested in a brand story video for your business, donât hesitate to reach out.
