Ironhide Personal Training
Client: Ironhide Personal Training
Location: Napier, Hawke’s Bay
Project: Rebrand & Website Design + Build
Photography: Suzy Gasson (SG Editorial)
The Objective
Ironhide sought to rebrand and redesign their website to establish a stronger presence in the personal training space.
The goal was to create a professional, approachable, and authoritative brand identity, build a functional website, and help to generate high quality leads.
The Challenge
The fitness industry is crowded with gyms, studios and numerous personal trainers.
Ironhide needed to stand out, so we developed a no-bullshit, fact-driven approach, focusing on consistency and proper technique—the "boring stuff" that truly makes a difference.
Rebranding Strategy
To address this challenges, we looked to develop the following:
Visual Identity: Developed a new logo and visual elements featuring a grey, dark + green color palette with bold typography, conveying strength and professionalism.
Brand Voice: Crafted a tone that balances fun and professionalism, ensuring communication is both authoritative and approachable.
Core Values: Reinforced commitment to integrity, honesty, consistency, professionalism, and supportiveness.
Website Redesign
A key component of the rebranding was overhauling the website to reflect the new identity:
Design: Implemented a clean, easy-to-navigate layout that aligns with the updated brand aesthetics.
Content: Provided comprehensive information on services, including personal training, coaching programs, and bootcamps.
Functionality: Ensured mobile responsiveness and user-friendly navigation to enhance the user experience.
Deliverables & outcomes
We had such a fun time executing this project. By the end of the project, Ironhide received the following:
New logo design with multiple variations
Brand guidelines
Brand strategy
Website mockup, design + build
Illustrated elements for website
Social media templates
Ad campaign assistance
Google Analytics Connected
First page on Google for keywords
Professional photography by SG Editorial
We also saw a rise in organic leads through the website, an increase in brand awareness and further engagement within the gym. These leads converted into weekly paid sessions for our client.
If you're looking to rebrand or need help with designing a strong identity for your business, don’t hesitate to reach out and get in touch!
