Production: Lights, Camera, Broken Balls

What is Production?

If you read our first blog about pre-production, you’ll know planning is essential. But planning’s just the appetiser to our delicious video meal. Production is where we actually make the damn thing.

So, what is Production?

If pre-production is about planning, production is about executing the plan. Yeah no shit Sherlock. This is the part where cameras roll, lights blast your eyeballs, and you get to see your idea turn into actual footage. It’s hands-on, it’s fun (most of the time), and it’s where we make sure all that prep pays off.

Okay but seriously, what is production?

Production is just a fancy way of saying “filming the thing.” It’s where your idea comes to life. It’s also the moment you realise being on camera isn’t as scary as you thought (we gotchu boo). This is the phase where we:

• Assemble the crew (which is usually just one or two of us because calm down)

• Set up all the gear

• Brief you on what’s happening

• Film the content we planned during pre-production

• Capture any extra “cutaway” shots to make your video look slick

• Direct you so you don’t stand there awkwardly wondering what to do with your hands

• Pack it all down again like we were never there. By this point, we wish we weren’t 😂

What’s involved when you work with us?

Because we’re a small, efficient team (ain’t no 20-person film crew rocking up to your office), production with us looks like:

• Us arriving with all the gear needed to make you look good.

• Setting up lights, cameras, mics — and probably moving a plant or two to make it seem like we’re professionals.

• Filming your main content — guiding you through what to say and how to say it.

• Capturing cutaways — extra shots of your product, space, or team to make the edit shine.

• Keeping it fun — because stiff, awkward shoots make for stiff, awkward videos… 🥴

• Packing down — we leave things exactly how we found them (minus the nerves you had before we started).

Why is production necessary?

Because without production, there’s no video. And without video, we both wasted a lot of time talking about pre-production. That’s it. That’s the reason.

What does this mean for you when you enquire with us?

It means you’re getting a streamlined, stress-free shoot — no confusing tech jargon, no 4-hour setups, and no wondering what’s happening next. We’ll show up, set up, make you feel comfortable, capture exactly what we need (and nothing we don’t), and leave you feeling like a pro. Simple as that.

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We offer professional video services, video training, mini video libraries, design services and more! Check out our work, read our case studies, catch more of our blog – whatever tickles your fancy! Get in touch for the following services: Video Production & Marketing, Video Training, Brand & Design, Content Library, Prevue Assessment, Creative Sessions, Shop Digital Products, Videography Service, Content for Social Media and more.