Pre-Production: The Not-So-Dirty Secret to Creating Great Videos
What is Pre-Production? (And Why You Actually Need It)
Pre-production is just planning your video so it has purpose and meaning rather than just shitting out a below average idea without thinking it through. Sweet. Letās publish this blog post now ā question answered.
No seriously, what is pre-production?
Pre-production is the process of making sure every part of your idea has been thought out. Why? Because it saves time, keeps us all prepared, and makes sure we know exactly what outcome weāre working toward. Thatās why pre-production matters.
Itās an easy thing to avoid but taking the time to think about what you want to achieve can make all the difference in the end.
Whatās actually involved?
When weāre working on your project, pre-production usually means sitting down with you to figure out:
What the idea actually is thatās going to bring us closer to our objectives
What key messages we need to get across and how to get it across
What visual elements or references we need to include
What we need to prepare for the shoot (like shot lists, storyboards ā whatever helps us communicate to the production team on the day)
Why is pre-production necessary?
Because without it, weād be shooting blind. And I donāt know about you, but when youāre blind, you smack into shit and trip over constantly. Fun? Not if youāre into stubbing toes in the dark.
Pre-production makes sure we know exactly what steps weāre taking ā and that those steps actually lead to the outcome you want.
So, what can you expect during pre-production?
Lots of questions. Lots of figuring stuff out. And a proper deep dive into your business, your goals, and the purpose of your video before we ever hit record.
So, what does this mean for you when you enquire with us?
It means youāre going to get a video that has purpose and intent ā not just pretty footage for the sake of it (our mini video library is sort of for that š„“).
I donāt want you to do pre-production because we donāt need it (said no-one ever. Iām just being dramatic).
Calm your tush. I donāt wanna clean my room because I canāt be fucked but Mr Jordan Peterson reckons that it helps so Iām going to listen and take his advice instead of thinking I know better than a literal clinical psychologist.
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