You don’t suck. You’re just a noob.
Ever started something and realised you’re actually a God and everyone shall bow before you because you’re the only special person in the world who instantly understands the new skill you’re learning? Yeah — it rarely happens.
For the most part, us normal folk suffer our way to understanding shit because learning a new skill takes a loooong fucken time.
So let’s talk about the skill of video.
You’re probably a small business owner, a marketer, or just some nosey mofo who couldn’t help but click on this shit. And like you, you have better things to specialise in than video. But for some reason, you think you should be creating expert-level content with approximately zero experience. Bo-ruh.
This mindset quickly leads to disappointment. If you haven’t learned the skill, then you’re supposed to be shit. You don’t suck. I mean, you do suck, but it’s not your fault. You’re just a noob, and that’s okay. So how can you be better than you currently are without it hurting your damn ego?
Create Because It’s FUN.
You know what’s cool? Creating something because you thought it was cool. Not the other way around. When creating content, we’re too eager to please strangers we’ve never met. This is a fuggin trap – lord have mercy on my soul. You might be thinking, “Oh, but I have to create content for my audience.” But at the end of the day, you’re the one creating it. You’re the one that has to find the mojo to keep going. You’re the one that has to push shit over the line. Shit doesn’t have to be perfect – but fuck me, it should fulfill some part of your soul. Otherwise, what’s the point?!
For example, I could make “how-to” videos about video, but honest to fuggin gawd, that shit bores me to death. And let’s be real—I’m probably not gonna do it.
Would it attract a lot of struggling people to my business? Yeah, maybe. Would it also make me want to throw my phone into the ocean? 100000000%. If I started doing something I didn’t actually want to do, I’d lose interest in showing up at all. Not showing up is worse.
Be Consistently Shit
Don’t just be one-off shit. That actually means you’re garbage, and you’re never going to learn by being a one-off shit cunt. By the fuggin way, you don’t even have to publish your ideas. Just create them. Or set up a Close Friends list on Instagram and throw it up for lols.
Think of content creation like exercise – just because you trained once doesn’t mean you’re going to be Slim Shady the next day. Bo-ruh. Get a grip. You need to be consistently shit—and then you’ll become consistently better.
You Don’t Need Accessories
This is also a trap. I can’t count how many times I’ve seen friends and clients buy new gear, only to end up with the same shit result (no offense to friends reading this haha).
At some point, buying top-level gear is just an excuse to feel less shit about yourself for not trying or putting in more effort. Harsh truth – but you’ll be fine. Just create. Record what you’re doing. Get your kids involved. Practice while stalking your hubby upon suspicions he may be having an affair. I don’t fucken know—just create for the sake of it.
Stop Expecting Results
Every time we hit publish, we expect something in return. Lots of likes. Views. People messaging us. Easier said than done, but stop expecting shit. It doesn’t matter. What matters is whether or not you’re going to keep going. You know what sucks? Expecting that you’re going to go viral and then when it doesn’t happen, feeling shit about yourself. You know what sucks? People telling you that if you do X, Y,Z, you’re going to shit out gold and everyone will suddenly want to fuck you. Expect nothing and if something happens, just be appreciative of yourself for doing the thing.
Conclusion?
Just get on with it. If you want to be better at something, excuses will only confirm whatever bullshit story you’re telling yourself.
“I’ll never be good enough.” Yeah, probably not—with that mindset.
“No one will ever watch my videos.” Okay, keep telling yourself that.
Or… you could just start and realise no one actually gives a shit if you suck. So get over yourself and press record. Once you start, you will be glad that you did. Or if you have started, keep going. And.. if you ever need help and want to hone in on your skills to get you started, you know where to find me ;-)
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